Macca’s Promotions

Maccas launches The Super Mario Bros.

15 December 2022

15 December 2022, Australia: It's time to hit the track! For a limited time only, Macca’s is launching the highly anticipated Happy Meal toy range for The Super Mario Bros. Movie, available in all Aussie restaurants from Thursday, 15 December.

There are twelve fan-favourite toys from The Super Mario Bros. Movie to collect, with each toy made from 100% renewable materials.

The introduction of the new Happy Meal comes as Nintendo announces the release of The Super Mario Bros. Movie, hitting cinemas in 2023.

David Morris, Brand Manager, McDonald’s Australia, said: “Following the announcement that The Super Mario Bros. Movie is coming to the big screen, we are thrilled to bring back Super Mario toys to Macca’s Happy Meals.

“With twelve fan-favourite characters to collect, the new Happy Meal toys will be packed full of fun for the whole family to enjoy.”

The limited-edition Happy Meal featuring The Super Mario Bros. Movie will be available in all Macca’s restaurants nationwide, via the MyMacca’s App and McDelivery, from Thursday, 15 December until Wednesday, 25 January, or while stocks last.

For more information on McDonald’s sustainability commitments, visit: mcdonalds.com.au/our- impact

ENDS

For more information, please contact Mango Communications:

Chloe Loukes | chloe.loukes@thisismango.com.au | 0417 245 635

Isabella Worsley | isabella.worsley@thisismango.com.au | 0457 075 527

About McDonald’s Australia:

Australia’s first McDonald’s restaurant opened in Yagoona, Sydney, in 1971. Today there are over 1,025 McDonald’s restaurants across Australia, nearly 85 percent of which are franchised and run by local businessmen and women. The organisation employs more than 110,000 people in restaurants and corporate offices Australia- wide and is the largest employer of youth in the country. McDonald’s creates more than 3,000 new jobs each year and spends over $40 million per annum on training and people development.

 For more information, visit www.mcdonalds.com.au or McDonald’s social channels: Facebook, Twitter, Instagram, TikTok or YouTube.

About The Super Mario Bros. Movie:

From Nintendo and Illumination comes a new animated film based on the world of Super Mario Bros. Directed by Aaron Horvath and Michael Jelenic (collaborators on Teen Titans Go!, Teen Titans Go! To the Movies) from a screenplay by Matthew Fogel (The LEGO Movie 2: The Second Part, Minions: The Rise of Gru), the film stars Chris Pratt as Mario, Anya Taylor-Joy as Princess Peach, Charlie Day as Luigi, Jack Black as Bowser, Keegan- Michael Key as Toad, Seth Rogen as Donkey Kong, Fred Armisen as Cranky Kong, Kevin Michael Richardson as Kamek and Sebastian Maniscalco as Spike. The film is produced by Illumination founder and CEO Chris Meledandri and by Shigeru Miyamoto for Nintendo. The film will be co-financed by Universal Pictures and Nintendo and released worldwide by Universal Pictures.

About Illumination

Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history— as well as Dr. Seuss’ The Lorax, Dr. Seuss’ The Grinch and The Secret Life of Pets and Sing films. Illumination’s soon-to-be released The Super Mario Bros. Movie will join a studio library that includes two of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $8 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures. Illumination’s upcoming films in 2023 include The Super Mario Bros. Movie and Migration.

About Nintendo

Nintendo Co., Ltd., founded in 1889, and headquartered in Kyoto, Japan, has created characters and game series that have become household names worldwide, such as Mario™, through its integrated hardware and software business. From the launch of the Nintendo Entertainment System™ in 1983, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world.