Macca’s Promotions

Maccas launches Yu-Gi-Oh! x Hello Kitty and Friends Happy Meal toys

15 May 2024

The never-before-seen collaboration is available for a limited time only

15 May 2024: Worlds are colliding! Macca’s is launching exclusive Yu-Gi-Oh! x Hello Kitty® and Friends Happy Meal toys available nationwide from Thursday 16 May, for a limited time only.

Yu-Gi-Oh!, best known for the in-universe card game and Dual Monsters television series, and Sanrio’s Hello Kitty® and Friends are being brought together for the first time for Happy Meal customers. The ultimate collaboration, the Happy Meal toys are set to fly out of local Macca’s restaurants and into the homes of ultimate anime fans.

Macca’s fans can collect 10 limited edition plush Happy Meal toys of their favourite Yu-Gi-Oh! x Hello Kitty® and Friends characters including Hello Kitty® x Dark Magician, Keroppi x Kuriboh, and Pompompurin™ x Exodia The Forbidden One to name a few.

Amanda Nakad, Director of Marketing for McDonald’s Australia said, “We’re thrilled to be launching this never-before-seen range of Happy Meal toys, bringing together two iconic anime franchises.”

“Whether you’re rekindling old memories or sparking new adventures, there is timeless fun for the whole family to enjoy.”

“The Yu-Gi-Oh! x Hello Kitty® and Friends Happy Meal toys are available for a limited time only, so head into your nearest Macca’s to collect them all!”

The limited-edition Yu-Gi-Oh! x Hello Kitty® and Friends Happy Meal is available across Macca’s restaurants nationwide, via the MyMacca’s app and McDelivery, from Thursday 16 May, while stocks last.

Also launching in Macca’s restaurants today is a new breakfast offer. Start your day for just $5.95, with a Small Hot Coffee from McCafé and a choice of McMuffin (Bacon and Egg, Sausage and Egg, Sausage, or Chicken McMuffin), available for a limited time only.

For more information visit:



About McDonald’s Australia

Australia’s first McDonald’s restaurant opened in Yagoona, Sydney, in 1971. Today there are over 1,025 McDonald’s restaurants across Australia, approximately 85 percent of which are franchised and run by local businessmen and women. The organisation employs more than 115,000 people in restaurants and corporate offices Australia-wide and is one of the largest employers of youth in the country. McDonald’s spends over $60 million per annum on training and people development.

For more information, visit or McDonald’s social channels: Facebook, Twitter, Instagram, TikTok or YouTube.


About Yu-Gi-Oh!

Yu-Gi-Oh! is a true global phenomenon and perennial fan favourite. Ready to celebrate 25 years of the Yu-Gi-Oh! Card Game and amassing a fervent following, the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the Manga, watching more than 1,000 Yu-Gi-Oh! Anime episodes across eight series and downloading Yu-Gi-Oh! DUEL LINKS or Yu-Gi-Oh! MASTER DUEL. Fans have also supported the brand at the box office, retail and they have played with and purchased over 25 billion units of the Yu-Gi-Oh! Card Game! The future is bright for this Anime franchise with a robust slate of new content, games and merchandise planned for release that will continue to engage and entertain audiences globally.


About Sanrio®

Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.