Community Connection

McDonalds Australia proud to join the Shift 20 Initiative

18 September 2023

Earlier this week, the Dylan Alcott Foundation launch the Shift 20 Initiative, a coalition of brands, led by the Dylan Alcott Foundation, focused on increasing disability representation, inclusion, and accessibility in Australian advertising. 

The aim of the Shift 20 initiative is to shift representation of people with disability in advertising, with a goal of getting to a more accurate representation of the population by 2028. You can find out more at

McDonald’s Australia is thrilled to be joining the Dylan Alcott Foundation’s Shift 20 Initiative,” said McDonald’s Australia’s Chief Customer Officer, Chris Brown.

“We’re long-standing supporters of creating opportunities for people with disability in our restaurants, and we’re excited to be joining a collective of brands leading the way on transforming representation in advertising.

“As one of Australia’s largest employers and most recognisable brands, it’s important to us that we continue to represent the incredible diversity of our employees and the communities we serve.”

See McDonald’s campaign reel here.

This is not McDonald’s first campaign featuring a person with disability, and we welcome this partnership as another opportunity for our brand to help shift the needle on disability representation and inclusion.

Since opening our first restaurant in 1971, we’ve been committed to building a culture of diversity, equity and inclusion that reflects the communities we serve and the people we employ.

We are long-standing supporters of creating opportunities for people with disability. For more than 30 years, we have worked with Disability Service Providers such as JobSupport to find or create roles that are meaningful, fulfilling and customised to an individual’s abilities.

We proudly embrace the full spectrum of diversity and ability across our employees, franchisees, customers and business partners, and work hard to make sure everyone at McDonald’s feels welcome and included.