The Golden Arches will drop a new global meal in more than 100 countries including Australia, starring menu items famously featured in pop culture

Australia, 9 August 2023: From classic films and binge-worthy comedies to hit songs and anime series, McDonald’s has been famously featured in entertainment for decades. Now, Macca’s is giving fans a front-row seat to a new experience, headlined by some of its most beloved menu items.

Introducing the As Featured In Meals, a collection of fan-favourite menu items that have made iconic appearances throughout film, television and music. From 14 August, the meals will be available in more than 100 countries across the globe, including Australia (15 August, AEST), and will co-star exclusive merch and never-before-seen content.

For a limited time, fans can relive the magic of their favourite characters and artists with one of four main menu items and sides – all famously featured.

The As Featured in Meals will include a choice of 10-piece Chicken McNuggets, Big Mac, Quarter Pounder or Fillet-O-Fish along with Medium or Large Fries and a Medium or Large Soft Drink. There is also a newly-branded Sweet ‘n Sour Sauce to accompany the Chicken McNuggets, which is inspired by Marvel Studios’ “Loki” Season 2, streaming 6 October on Disney+.

“It’s not only our real-life fans who have a go-to order, for decades our favourite movie and TV characters have, too,” said Morgan Flatley, Global Chief Marketing Officer and Head of New Business Ventures at McDonald’s. “The As Featured In Meals is our biggest Famous Order yet, celebrating the most memorable McDonald’s references across the world of entertainment.”

And of course, Macca’s want fans to feel just as fresh and famous as their McDonald’s meal. That’s why they’re partnering with PALACE – London-based skate and street wear brand that has featured McDonald’s across its disruptive, witty designs and skate videos – to create custom merch. Fans who purchase the As Featured In Meals can scan the QR code on the packaging to access the exclusive PALACE McDONALD’S merch line.

Whether fans enjoyed watching George Costanza’s date proclaim, “I haven’t had a Big Mac in a long time” on Seinfeld from Warner Bros. Discovery, Travis in Clueless from Paramount Pictures, thank the “wonderful crew from McDonald’s who spend hours making those egg McMuffins” or a preview of the upcoming season of Marvel Studios’ Loki, customers can get a front-row seat to the As Featured In Meals in Australia.

With McDonald’s having a special role in Marvel Studios’ upcoming Loki – Season 2, fans can also get a sneak peek of the new season via a themed AR experience on Snapchat. When customers scan the newly branded Sweet ‘n Sour Sauce lid on Snapchat, they will unlock

The As Featured In Meals are available in Australia across Macca’s restaurants nationwide, via the MyMacca’s app and McDelivery from Tuesday 15 August, for a limited time.

For more information visit: https://mcdonalds.com.au/menu

ENDS

Media Enquiries

Sarah Meenan | sarah.meenan@thisismango.com.au | 0434 672 260

Marina Kovacevic | marina.kovacevic@thisismango.com.au | 0450 500 257

About McDonald’s Australia

Australia’s first McDonald’s restaurant opened in Yagoona, Sydney, in 1971. Today there are over 1,025 McDonald’s restaurants across Australia, nearly 85 percent of which are franchised and run by local businessmen and women. The organisation employs more than 110,000 people in restaurants and corporate offices Australia-wide and is the largest employer of youth in the country. McDonald’s creates more than 3,000 new jobs each year and spends over $40 million per annum on training and people development.

For more information, visit www.mcdonalds.com.au or McDonald’s social channels: Facebook, Twitter, Instagram, TikTok or YouTube.

About McDonald's

McDonald’s is the world’s leading global foodservice retailer with over 40,000 locations in over 100 countries. Approximately 95% of McDonald’s restaurants worldwide are owned and operated by independent local business owners.

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