A new premium chicken burger that’s heading straight to Macca’s core menu

26 September 2023: Macca’s most exciting chicken launch in years is here, say g’day to the McCrispy – a chicken burger that’s so good, the Kid LAROI is backing it.

Available now, the McCrispy is a premium fried chicken burger that’s crispy, juicy, and tender to perfection – Macca’s crispiest and best chicken burger yet.

It features 100% Aussie RSPCA Approved chicken breast with a crispy coating, topped with fresh shredded iceberg and cos lettuce and a new McCrispy signature sauce, served in a soft glazed bun.

Set to quickly become a fan favourite, the McCrispy will be heading straight onto the permanent menu next to existing Macca’s icons - the Big Mac, Quarter Pounder, Cheeseburger and Fillet-O-Fish.

Lancy Huynh, Marketing Manager for McDonald’s Australia said: “The launch of the McCrispy is an iconic moment for Macca’s – it’s our most exciting chicken launch in years and we think it will be an absolute game-changer.

“Our customers already love our stellar chicken lineup including the McChicken, McSpicy and Chicken McNuggets, and we’re excited to be upping the stakes with our crispiest chicken burger ever.”

To celebrate the arrival of a new rising icon, Macca’s has partnered with an existing icon, one of the biggest names on the music scene today, award-winning rapper, singer, and songwriter the Kid LAROI.

The Kid LAROI will feature front and centre in McDonald’s new McCrispy campaign, premiering Wednesday, 27 September.

We asked the Kid LAROI what he thought of the McCrispy, from one icon to another: “Crispy, juicy and down-right delicious, the McCrispy has my seal of approval and its now part of my go-to Macca’s order.

“I love a good chicken burger and am a huge Macca’s fan, so when I found out McDonald’s was launching its best chicken burger yet, I had to get involved.

“I can’t wait for Macca’s fans and chicken lovers to try this new game-changing burger and, of course, see the ad!”

The collaboration marks the second time that Macca’s and the Kid LAROI have joined forces, following the drop of Australia’s first local Famous Order in 2022.

Having grown up visiting his local McDonald’s at Waterloo, Sydney, the Kid LAROI is a proud Macca’s fan favouring Chicken McNuggets, Frozen Coke, and now the McCrispy.

Making its grand entrance alongside the McCrispy is the McCrispy Deluxe, its slightly fancier sibling.

The McCrispy Deluxe features 100% Aussie RSPCA Approved chicken breast with a crispy coating, topped with fresh shredded iceberg and cos lettuce, ripe tomato, Aussie Jack cheese and a new McCrispy signature sauce, served in a soft glazed bun.

The McCrispy has performed exceptionally across other global markets including the US, UK, Sweden, France, Spain and Canada, and now local customers get to experience a version of the burger created specifically for Aussie tastebuds.

The McCrispy and McCrispy Deluxe are now permanently available in Australia across Macca’s restaurants nationwide, via the MyMacca’s App and McDelivery.

For more information visit: https://mcdonalds.com.au/menu

ENDS

Media Enquiries

Sarah Meenan | sarah.meenan@thisismango.com.au | 0434 672 260

Marina Kovacevic | marina.kovacevic@thisismango.com.au | 0450 500 257

About McDonald’s Australia:

Australia’s first McDonald’s restaurant opened in Yagoona, Sydney, in 1971. Today there are over 1,025 McDonald’s restaurants across Australia, nearly 85 percent of which are franchised and run by local businessmen and women. The organisation employs more than 110,000 people in restaurants and corporate offices Australia-wide and is the largest employer of youth in the country. McDonald’s creates more than 3,000 new jobs each year and spends over $40 million per annum on training and people development.

For more information, visit www.mcdonalds.com.au or McDonald’s social channels: Facebook, Twitter, Instagram, TikTok or YouTube.